Asustek to Spin Off Motherboard & GPU’s Under Pegatron Brand
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It looks like Asustek is re-branding their motherboard and GPU lines to further delineate their component products from the their systems. It’s too early to tell if there are other underlying reasons for the split.
Asustek has informed the Taiwanese Stock Exchange that it will completely spin off its motherboard and graphics card subsidiary, Pegatron, in July 2010. The split is driven by the parent company’s desire to continue its competition against the likes of HP and Dell under the ASUS brandname, while still collecting ODM and motherboard orders from those same companies for its manufacturing business.
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