Asustek to challenge number six position in worldwide notebook sales
Asustek Computer has set an internal goal to achieve revenues of NT$340 billion (US$10.5 billion) for its own-brand business in 2008, an increase of 50% compared to NT$220 billion in 2007. The notebook segment is expected to contribute over NT$170 billion, accounting for around 50% of total revenues in 2008, on a shipments growth of around 30-40%. If the targets are met the company will grab 6% of the worldwide market and become the sixth largest vendor in the world, according to Jonney Shih, chairman of Asustek, speaking at the company’s end-of-year banquet.
Asustek is confident it will achieve its goal of shipping five million Eee PC before the end of 2008, with the low-cost notebooks occupying 10% of the total worldwide notebook market, according to Jerry Shen, president of Asustek. Since the spin-off, the company’s OEM business is focusing on expanding its economic scale, while the brand business will focus on profits. The US market will be the biggest contributor to the company’s growth in 2008, noted Shih.
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