Asustek preps launch of Ultimate and Pro Fashion Eee PCs
Asustek Computer plans to launch more Eee PCs designed to address different market segments, according to company president Jerry Shen. Shen said he anticipates the netbook and Mobile Internet Device (MID) markets will offer substantial business potential in the future generating demand as high as one billion units based on forecasts by Intel. He also noted that Intel is expected to keep shipping Atom N270 CPUs through late second quarter 2009 implying notebook vendors will have consistent processor support.
Asustek currently has a total of 11 Eee PC models on the market differentiated in terms of size, CPU type and design. Shen added that two new categories, Ultimate and Pro Fashion, are planned for 2008. These models will feature dual-core Atom processors and larger storage (either 120GB HDD or 32GB SSD). Shen said he anticipates total Eee PC shipments will exceed 1.5-1.6 million units in the third quarter, putting the company on track to achieve its targeted annual shipments of five million units.
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