As a brand, Intel’s Viiv has failed to thrive
The Intel Viiv logo has not achieved the word-of-mouth association that Centrino did nine months after its launch, so was it a failure? Viiv is a brand campaign and set of technologies all rolled into one, so if you don’t know about it read on!
Viiv is a brand campaign and set of technologies all rolled into one — what Intel calls a technology “platform.” The Santa Clara chip giant launched Viiv to kick-start a new wave of home entertainment PCs for watching and listening to state-of-the-art movies, music and other digital content. But so far, Viiv’s lackluster reception among consumers is a far cry from the success Intel enjoyed with “Intel Inside,” the 1990s campaign that made Intel a household name, and with its Centrino brand for wireless computing.
Comments are closed.