Apple TV Goes On Sale – $299
Apple on Tuesday started selling the Apple TV, the wireless set-top box designed to show video downloaded from the iTunes store on the living-room television. The device has a 40GB hard drive that is able to hold up to 50 hours of video, which is plenty for the average television viewer.
The device, available through Apple’s Web site for $299, includes a 40-Gbyte hard drive capable of storing up to 50 hours of video, and a remote control. The appliance ships in three to five business days, and is also available through retailers, according to Apple’s site. The Apple TV has the potential to alter the media landscape and boost Apple’s value as a company, according to Jonathan Hoopes, a ThinkEquity Partners financial analyst. Hoopes predicts 25% to 70% of the 22 million Mac users, and many more PC users, would buy the device in the next five years, overtaking set-top box maker TiVo and mail-order DVD renter Netflix.
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