Apple still quiet on game strategy – Wonder Why?
Anyone who has seen Apple’s television ads knows “PC” is a stodgy business guy. But he sure spends a lot of time chasing down alien terrorists in video games. Given the “cool factor” of the Mac as portrayed in those ubiquitous ads, some might think gamers choose Macs more often than the average PC buyer.
Some believe, however, that Apple could be preparing for a renewed attack on the game industry through products like the iPod and Apple TV. Certainly, many games are available for the Mac. Apple maintains a list of games on its Web site that are currently available for its technology, and that roster includes popular titles such as Age of Empires III and Civilization IV. And with the switch to Intel, it’s easier than ever to compare the performance of the Mac to other PCs on the market. “The Mac is faster and more powerful than ever, has stunning graphics and a growing list of popular games that our customers enjoy, including World of Warcraft, Prey and The Sims 2.0,” Apple spokeswoman Lynn Fox said in a statement.
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