AMD’s Game! Looks like a decent attempt to help buyers
AMD HAS DONE the seemingly impossible and made a logo campaign that looks like it means something instead of being a marketing/advertising scheme. Let’s take a look at the new AMD Game programme.
The programme is meant to address the soft middle of the gaming market, people between the hardcore techie (aka most everyone reading this) and people that make your brain hurt when you overhear them talk at the store (Does that CPU come in different colors? Oooh, blue lights!). AMD commissioned a survey asking what percentage of people “plan to use their new PC to play video games” ?
Sixty-one of the US, 49 per cent of Europeans and 48 per cent of Chinese respondents said they would play games on their shiny new box. More numbers, presented in pie-chart format this time, show that enthusiasts (us) make up five per cent of the market, the ‘Yes’ responders above make up about 20 per cent more of the market. They however lack the technical abilities of the enthusiasts.
This means there are about 50 million people out there that want to game on a PC but don’t really have a clue about how to do it or what to buy. If they walk into a Best Buy, more often than not they get shafted and walk out with an Intel $599 i945 based machine with a $999 extended warranty that skips on the solitaire win screen. Stores preying on the stupid, imagine that!
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