AMD Radeon R9 and R7 Series Graphics Cards Usher in a New Era of Gaming Realism

SUNNYVALE, Calif. 9/25/2013

AMD today unveiled the AMD Radeon R9 290X, R9 290, R9 280X, R9 270X, R7 260X and R7 250 graphics cards, AMDs first GPUs in a new era of gaming defined by UltraHD displays, renewed vigor in game engine development, and a new generation of gamers that expect a more immersive entertainment experience. AMD also introduced the world to Mantle and AMD TrueAudio technology, the latest innovations that redefine the GPU by enabling both gamers and game developers with unprecedented audio and performance enhancements for compatible games^1,2.

The AMD Radeon R9 and R7 Series graphics cards are new GPUs for a new era in gaming, said Matt Skynner, corporate vice president and general manager, Graphics Business Unit, AMD. This era is shaped by ultra-resolution gaming and an exciting new generation of highly-anticipated games like Battlefield 4. But its also an era shaped in a very powerful way by our own Unified Gaming Strategy; weve teamed up with the worlds top game developers to establish a comprehensive portfolio of games that you can maximize to their full potential only with AMD Radeon graphics.

Mantle and Graphics Core Next: Simplifying Cross-Platform Game Development

The award-winning Graphics Core Next (GCN) architecture in the AMD Radeon R9 and R7 Series graphics cards continues to serve as a driving force behind the Unified Gaming Strategy, AMDs approach to providing a consistent gaming experience on the PC, in the living room or over the cloud all powered by AMD Radeon graphics found in AMD graphics cards and accelerated processing units (APUs). The four pillars of the Unified Gaming Strategy console, cloud, content and client come together with the introduction of Mantle.

With Mantle, games like DICEs Battlefield 4 will be empowered with the ability to speak the native language of the Graphics Core Next architecture, presenting a deeper level of hardware optimization no other graphics card manufacturer can match. Mantle also assists game developers in bringing games to life on multiple platforms by leveraging the commonalities between GCN-powered PCs and consoles for a simple game development process.

With the introduction of Mantle, AMD solidifies its position as the leading provider of fast and efficient game development platforms. Mantle will be detailed further at the AMD Developer Summit, APU13, taking place Nov. 11-13 in San Jose, Calif.

AMD TrueAudio Technology: Worlds First Programmable Audio Pipeline

AMD TrueAudio technology marks a new frontier in realism for PC gamers. AMD TrueAudio technology empowers game developers with a programmable audio pipeline on the GPU, inviting them to put their unique artistic fingerprint on in-game audio in the same way that the programmable graphics pipeline brought unfettered artistic vision to PC graphics. Enabled games can feature more realistic environmental dynamics, a richer tapestry of sound effects, breathtaking directional audio and more.

AMD TrueAudio technology enhances audio realism by simulating the human brains perception of real-world sound, working in concert with the users existing audio hardware to recreate a lifelike experience in upcoming games like THIEF by Square Enix or Lichdom by Xaviant Games.

AMD Multi-Display Technology: Redesigned for Ultra-resolution Gaming

The arrival of the next-generation AMD Radeon graphics cards also marks a new chapter in AMDs historic support for stunning display configurations. AMD Radeon R9 and R7 Series graphics cards are made for gaming on UltraHD (3840×2160) displays, including support for non-tiled 2160p60 displays with a future AMD Catalyst driver release. In addition, gamers more accustomed to AMD Eyefinity multi-display technology will be freed to use virtually any combination of display outputs when connecting matching monitors to the DVI or HDMI outputs on their system.

AMD Radeon R9 and R7 Series graphics cards will be available for purchase in the near future.

About AMD

AMD (NYSE: AMD) designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing. AMD solutions enable people everywhere to realize the full potential of their favorite devices and applications to push the boundaries of what is possible. For more information, visit www.amd.com.