After a quarter-century of fighting for control of the PC, Intel and Advanced Micro Devices are massing their forces on a new battleground. The rival chipmakers are busily deploying engineering resources and making strategic investments to claim a piece of the market for handheld electronic gadgets.
AMD is banking on its acquisition of graphics chipmaker ATI to give it an edge in the handheld business. Its recently announced Bobcat processor will combine computing processing horsepower with graphics acceleration, in a package that AMD says will run on less than one watt of power. AMD says Bobcat will be released in 2009, putting it behind Intel, which is expected to release Silverthorne in the second quarter of 2008.