The box for the Contac 29 is what I’d consider to be stunningly simple. My only beef with the box art is the gigantic 8 heat pipe badge. Prior to putting an iota of thought into this I though “ahh, 8 heatpipes?!” and then I noticed the little symbol next to the heatpipes which sort of indicates diameter. Instead of this obscure symbol why not put 8 mm heat pipes? Reduces confusion and is more easily understood.
The heatsink was securely packed away with foam behind the heatsink to protect the fins from any rough handling in shipping. Tucked away in the cardboard package was the mounting hardware indicated below.
The assorted bits and bobs used for mounting the heatsink along with some handy instructions and a warranty card. You can see the angled wedge for AMD motherboards, the four push-pins for Intel motherboards, the four spare fan fasteners, and a tube of thermal grease.
Here you can see how the push-pin bracket attaches to the heatsink and how the push-pins secure to the mounting holes on the board.