Legit Reviews also got a chance to talk with Godfrey Cheng (Director of Technical Marketing for graphics products), Chris Hook (AMD Global Communications Director), and Jay Marsden (Public Relations Manager) at AMD about Lucid and what they think about HYDRA 200.
Legit Reviews: ATI CrossFire was first made available to the public on September 27, 2005 and has come a long way since the days when a dongle used to be needed in order to run a multi-GPU setup. CrossFire technology is now four years old, which is fairly ‘old’ technology compared to the Lucid Hydra 200 solution that was announced this past week at IDF. Some journalists have gone as far as saying that this is the death of CrossFire. Does ATI have any concerns with this new technology or are you safe in the long run?
MultiGPU technology is a key focus for AMD. We are on the cutting edge with our solutions today and we continue to invest in this area to ensure that we deliver the best solutions in the long run. We are in favour of solutions that improve the user experience and we have not yet seen that from Lucid. It’s up to them to show the world that their technology works as they say it does.
Legit Reviews: For our readers that are gamers and enthusiasts is CrossFireX still the best option for a multi-GPU solution? If so, why would you say this?
Legit Reviews: Lucid recently said that GPU frame rendering methods that are being used by both ATI and NVIDIA were primitive and that you are limited by AFR [Alternate Frame Rendering] and SFR [Split Frame Rendering]. Is this true?
The difference between theory and product is engineering and we have the best engineers in the world. In practice, methods like AFR and SFR deliver the best performance. That being said, AFR and SFR deliver what gamers want, performance. If there are new multi-GPU problems that we want to address, AMD is more than capable of developing the right technique for the problem. In fact, you will hear more of this in the near future.
Legit Reviews: Why hasn’t ATI developed a product like Lucid’s Hydra 200?
Multi-GPU solutions must work in a complex environment with operating systems, graphics APIs and game engines. The bulk of the development cost of CrossfireX is software. Any new entrant into the Multi-GPU market will learn very quickly the investment required to deliver performance, compatibility and robustness.
Legit Reviews: On paper, having two identical graphics cards in a system that do not depend on driver profiles for scaling would seem superior to an end user. This has always been a caveat of CrossFire when a particular game or demo has no out of the box profile. What makes CrossFire technology better than the Lucid Hydra solution in this situation?
Legit Reviews: Can you run ATI Stream or Eyefinity technology on a multi-GPU setup with a motherboard that runs Hydra 200?
Legit Reviews: If you can would the experience be the same as on a CrossFireX certified motherboard?
Legit Reviews: When it comes to multi-GPU systems ATI allows you to run CrossFireX on identical series of cards no matter who the manufacturer is and you allow users that want to run CrossFire to mix and match different cards within a particular series. Is there a reason that you only allow mixed CrossFire to work in a particular series?
Legit Reviews: What are some challenges or problems that you think Lucid’s Hydra will have?
Secondly, to offset the additional cost, latency and power consumption with another chip, Lucid is going to have to demonstrate tremendous value to the gamer through better performance and compatibility than today’s multi-GPU solutions, which will be a tall order.
Legit Reviews: Is the Lucid Hydra 200 being certified for CrossFire?
Legit Reviews: Intel’s venture capital arm invested in Lucid Logix and helped pave the way for their product reach the market. Would you speculate that Intel’s support of Lucid Logix was done to disrupt the GPU market before they could introduce Larrabee?
Legit Reviews: Lastly, the last time a company tried to make a move in the GPU market it was AGEIA with PhysX. NVIDIA eventually purchased that company shortly after their products hit store shelves. Does AMD have any interest in Lucid Logix?