Wal-Mart Everyday Low Laptop Prices Lure Buyers to Accessorize
Staples Inc. and Wal-Mart Stores Inc. are slashing laptop prices and expanding their selections for the back-to-school shopping season, banking on the computer demand to sell more profitable accessories and services. Staples, the largest office-supplies retailer, boosted its portable computer selection by 50 percent, while Wal-Mart, the worlds largest retailer, is selling out of a $298 Compaq Presario model in some stores.
Laptop shipments are expected to climb 4.1 percent this year, tempering a 16 percent decline in demand for desktop PCs, according to market researcher Gartner Inc. Revenue may total $113 billion. By Bloomberg calculations, retailers could get a $11.3 billion slice of that, assuming profit margins of 10 percent. That compares with $30.3 billion they could make on accessories.
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