AMD share of motherboard channel market expected to climb back to 30% in 1H09
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With AMD’s new 45nm Phenom II processor boosting demand for the AMD platform, motherboard makers expect AMD’s share of the motherboard channel market will go back up to 30% in the first half of 2009, according to industry sources.
Since AMD-based motherboards support all AMD CPU lines, allowing users to replace CPUs without changing other components, the AMD platform is attractive to consumers in terms of price/performance ratio, noted the sources with motherboard makers. Although AM3-based motherboard has already appeared in the channel, the high prices of DDR3 memory modules are limiting its growth, the sources said. Therefore AM2+-based motherboard currently is still the mainstream product for AMD, the sources added.
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