Video games feature ads for Obama’s campaign
Barack Obama has become the first presidential candidate to buy ad space inside a game! Eighteen video games, including the extremely popular “Guitar Hero” and “Madden 09,” will feature in-game ads from the Obama campaign in the final weeks before the election. The ads appearing on billboards and other signage remind players that early voting has begun and plug a campaign Web site that encourages people to register for early voting.
The timing of the Obama ads within the video game varies from state to state. Players in smaller states may see the Obama ads for almost an entire month, while users in bigger states may see them for a shorter period. “It reaches an audience that is typically hard to reach young males, roughly 18 to 34,” said Rockwood. “That’s very appealing to our advertisers.”
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