AMD expected to grab 40% discrete graphics card market share in 3Q08
With AMD’s ATI Radeon HD 4800-series graphics cards successfully cutting into the US$200-300 mainstream market forcing Nvidia to cut the price of its previous generation GeForce 9800 GTX down to US$199, sources at graphics card makers see AMD’s discrete graphics card market share as having a chance to increase to 40% in the third quarter this year from around 30% at the beginning of 2008. Since Nvidia’s GeForce 9800 GTX does not provide advantages in power consumption or performance over the same priced Radeon HD 4850, graphics card makers are more optimistic over AMD’s upcoming performance.
The ATI Radeon 4800 series represents a 2X performance jump over the ATI Radeon HD 3800 GPU, the biggest generational increase since the game-changing launch of the Radeon 9700 in 2002, said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. AMD made a strategic decision to focus on GPU designs that maximized our efficiency and allowed us to provide enthusiasts, performance and mainstream users with the most compelling value proposition at every price point. The ATI Radeon 4800 series sets a new industry standard in key metrics such as performance-per-watt, performance-per-mm2 of chip die size, and performance-per-dollar. AMD customers expressed excitement with the introduction of the ATI Radeon HD 4800 series.
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