In Brazil, PC buyers accentuate Positivo
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At a high-end computer store in Brazil, you’ll find the same kinds of Dell, HP, and Sony models you’d see anywhere in the world. But in the department stores where Brazil’s middle class do their shopping, a homegrown brand, virtually unheard of outside of Latin America, dominates: Positivo.
Positivo has the lion’s share of Brazil’s retail market, accounting for nearly a third of retail sales and selling more than a million PCs last year. At one key retailer, Casas Bahia, Positivo’s desktops are the only ones on the shelves. Overall, Positivo says it sells more computers at retail than the next three players combined.
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