Google closes $3.1 billion DoubleClick acquisition
Google said today it has completed its $3.1 billion takeover of DoubleClick for the New York company’s online advertising management expertise, shortly after the European Union approved the deal.
“We are thrilled that our acquisition of DoubleClick has closed,” said Eric Schmidt, chief executive officer of Mountain View-based Google, in a prepared statement. “With DoubleClick, Google now has the leading display ad platform.” DoubleClick helps its customers place and track online advertising, including search ads, which Google – more than its nearest search competitors Yahoo and Microsoft – has turned into a lucrative business. It places ads on Web pages that targeted consumers are likely to use, generating money for smaller publishers and lesser-visited pages.
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