Dell to push its entry-level notebooks in low-cost PC market
Dell will let the entry-level segment of its consumer-based Inspiron and enterprise-based Vostro notebooks tackle the low-cost PC market, according to Stephen Felice, president of Dell’s operations in Asia Pacific and Japan. As for products like the Eee PC, Felice thinks Dell will likely deliver a few similar solutions, but the company has not yet decided upon its strategy.
Dell expects its performance in Asia Pacific markets including Japan will maintain double digit growth in 2008. The company is preparing to launch twice the amount of notebook products it did in 2007. Additionally the company will switch from its previous global launch strategy, and begin launching products tailored for each local market, noted Felice. The current sales ratio between notebook and desktop PCs in Asia Pacific markets is 1:3, while in all other markets it is already even, indicating that there is potential in the Asia Pacific for low-cost notebook products.
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