TRANSFORMERS Has Become the Best-Selling High Definition Title

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The blockbuster hit from DreamWorks Pictures and Paramount Pictures, TRANSFORMERS, has exploded into the high definition market, with North American sales exceeding 100,000 HD DVDs its first day of release, it was announced today by Paramount Home Entertainment. The title rocketed past previous releases to become the fastest and best-selling day one high definition title on a single format.

The biggest original film of the year from director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, Inc., has sold over 190,000 HD DVDs in its first week making it the top-selling week one release on either high definition format as well as the best-selling HD DVD ever. Additionally, in the first week alone, over 20% of consumers have connected to the unique web-enabled features available on the TRANSFORMERS HD DVD.

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