Rumor: Intel to launch pricing campaign in 2Q 2007
Intel will launch a pricing campaign in the second quarter of 2007, with the price for the Core 2 Quad Q6600 processor falling to US$530, according to industry sources. The Q6600 processor is expected to hit the market in January 2007 at US$851 in 1,000-unit quantities, and later on, cutting the price, Intel will try to boost shipments of its multi-core processors, the sources said
The Core 2 Quad Q6400 is expected to be priced at US$400-500 when it hits the market in the third quarter of 2007, when Intel’s quad-core are forecasted to double compared to the second quarter, the sources added. Intel will also cut prices for its Core 2 Duo E6700, E6600, E6400, E6300 and E4300 processors in the second quarter, the sources said, adding that the price of the E6700 will be lowered to US$316 from the current US$530. The effect of price cut will be noticed in Intel’s shipments in the third quarter, with multi-core processors expected to account for 80% of the chip making giant’s shipments, the sources said.
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