The Competition Want to Reduce the iPad’s 70% Market Share

Apple’s iPad currently enjoys a healthy (for Apple) 70% global market share. Unsurprisingly, this isn’t something that the competition is happy about, so they aim to reduce this to below 50% by 2013. The aim is to blitz the market with a wide range of competitively priced tablet computers from all the usual players, such as Lenovo, Asus and Toshiba, with Microsoft and Intel helping to coordinate the effort.

Based on current progress of development, there will be 32 Windows 8 tablet PCs launched by Hewlett-Packard, Dell, Lenovo, Acer, Asustek Computer and Toshiba by the end of 2012, the sources indicated. In particular, Lenovo and Acer plan to launch Windows 8 tablet PCs priced at US$300-1,000, with entry-level models to be sold at below US$300 for competition with Android tablet PCs and models offered by China-based white-box vendors, and models at over US$300 to challenge iPad, including the new iPad and a next-generation iPad, the sources claimed.


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