Sony cuts PS3 Japan price by 20 percent
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Sony Corp. on Friday cut the price of its new game machine PlayStation 3 by 20 percent in Japan, in a surprise move that will attract more customers but likely widen losses in its game division.
Sony, which will launch the latest version of its blockbuster game gear on November 11 in Japan, now plans to sell a version of PS3 with a 20-gigabyte (GB) hard disk drive for 49,980 yen ($430), down from the previously announced 62,790 yen ($540). “This will drive PS3’s unit sales,” said Hirokazu Hamamura, president of Japanese game magazine publisher Enterbrain. “It is still more expensive than its rivals, but the revision has put the machine within the allowable range of game machine prices.”
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