With the performance boost provided by the integrated memory controller, why is SIS so against it?

"Change and evolution are ongoing at Silicon Integrated Systems (SiS). Best known as a maker of highly integrated core-logic chipsets, last year SiS reverted to being a fabless IC design house, following a period when it had operated its own fab. This year SiS has emerged as one of the most significant supporters of the AMD K8 platform, but, nevertheless, still really has no option but to adhere to Intel's licensing rules.

DigiTimes.com spoke with Nelson Lee, director of product marketing at SiS's technical marketing department, about these and other factors in SiS's ongoing participation in the 'third-party' core-logic chipset market, in what is a key period of transition for PC architecture."