Overall PC growth slows during Black Friday, Current Analysis says
Overall growth in the number of PCs sold in the US retail channel slowed during the Black Friday week of 2006, compared with the Black Friday week of 2005, according to Current Analysis. On year growth for Black Friday 2006 for all PC unit sales was 22.9%, compared to 36.2% during the same period last year. Desktop unit sales were down 7.2% and notebook unit sales were up a robust 51.6%.
The Black Friday week is traditionally the highest-volume week of the year for PCs, as holiday shoppers flock to retail outlets to take advantage of deeply discounted systems. The slowing is not all bad news for the PC industry, though, as the notebook category continued its strong performance (notebook unit sales are up 44.8% sequentially so far in 2006). The strong growth in notebooks reflects the aggressive pricing strategies that manufacturers have undertaken to boost sales during the key holiday selling season, just ahead of the launch of Microsoft’s Vista operating system, said Samir Bhavnani, research director at Current Analysis.
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