Micron Sells Lexar to Longsys in China

We just found out that Shenzhen Longsys Electronics Co., Ltd has acquired Lexar. Shenzhen longsys Electronics Co., Ltd is a Chinese DMS company (Design, Module,
Service) that is headquarter in Shenzhen. Longsys was established in 1999 and focuses on consumer, embedded, wireless, storage systems and financial security application design, development and worldwide marketing of innovative technology products.

“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys Electronics Limited. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues, and we will expand upon it to offer even more compelling solutions as the age of wireless and big-data impact the consumer storage markets.”

Longsys envisions continued growth in the removable storage market, as many industry trends impact the consumer, including big data, wireless, and Quality of Service (QoS). Virtual reality, 8K video, automotive infotainment, video surveillance and drones are all examples of emerging applications expected to drive demand for high-performance, high-reliability removable storage.

Micron announced that they were discontinuing the Lexar removable storage retail business in June 2017 in order to focus on higher value markets and channels. That post was written by Jay Hawkins, the consumer products group vice president at Micron Technology. The Lexar portfolio included memory cards, USB flash drives, readers, and storage drives for retail and OEM customers. Micron was exploring opportunities to sell all or part of the business and it looks like the were able to make a deal with Longsys.