Life after the Electronic Entertainment Expo ‘E3’
Anyone who thought the video game industry would come crashing down because of the demise of E3 as a giant trade show should think again. I’m glad I attended this years E3 even though the booth babes were far and few.
For one thing, E3 lives on, though in a smaller, more intimate setting. On Friday, the Entertainment Software Association revealed its first public plans for the reborn E3. Instead of 60,000 people jammed into the Los Angeles Convention Center each May, the ESA said it will now hold an invite-only event July 11-13 in nearby Santa Monica, Calif. The three-day event will still allow major video game companies like Electronic Arts, Nintendo and Activision to hold big press events, but it will also enable more intimate meetings in a quieter, less frenzied atmosphere.
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