LG unveils new Chocolate phone
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LG Electronics, the world’s No. 4 mobile phone maker, on Wednesday unveiled a new handset model aimed at repeating the success of its premium Chocolate phone and building market share. “The new version of the Chocolate phone follows the current consumer preference for (slim) metal casings. It’s a global market trend,” said SR Kwon, an analyst at Hyundai Securities.
LG’s mobile phone business, trailing Nokia, Motorola and Samsung Electronics, is on the rebound after seeing its market share ravaged by blockbuster models such as Motorola’s Razr and Sony Ericsson’s Walkman music phones. LG expected to sell more than 6 million Chocolate phones this year after launching the model in Europe in May and in the United States in August.
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