Dell Web site snubs Intel’s Viiv, but highlights AMD Live!
Dell is not promoting Intel’s Viiv home entertainment marketing campaign for its PCs, keeping the chipmaker’s prominent digital home brand out of the world’s largest PC maker’s marketing heading into the holiday shopping season.
Earlier this year Dell sold several PCs featuring a prominent logo and explanation of the Viiv technology on such systems as its vaunted XPS lineup. Dell’s Dimension E520, XPS 210 and XPS 410 PCs still support Intel’s Viiv program, a Dell representative said. These days, however, a shopper looking at those PCs on Dell’s Web site has no way of knowing that those PCs come with Intel’s Viiv technology until they receive the systems and notice the multicolored Viiv sticker on the box. In a bitter twist, Dell and its gaming subsidiary Alienware introduced several new PCs Tuesday with Advanced Micro Devices’ dual-core Athlon 64 X2 processors and highlighted its AMD Live software. AMD Live, like Intel’s Viiv, is a poorly understood collection of hardware and software technology that is supposed to make it easier for consumers to put a PC at the heart of a home entertainment network. The names also rhyme.
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