CES 2013- SOUL Electronics Debuts the Run Free HeadphonesThu, Jan 10, 2013 - 12:52 PM
SOUL Electronics teams up with Olympic Champion Usain Bolt to develop customizable in-ear headphones for the runner. Usain Bolt the “World’s Fastest Man” is the inspiration behind the limited edition Run-Free headphones by offering his advice into the ideal headphones for athletes. The design of the Run-Free headphones is sleek, comfortable and features flexible ear hooks that users can customize to fit all ear shapes and sizes. The Run-Free features a sweat resistant design ensure the technology of the headphones is not affected by moisture or sweat. The headphones also feature a straight wire cable with remote to control music playback and smartphone functions. SOUL Electronics Run-Free headphones are priced at $199.95 and are available at SOUL Electronics’ online store as well as Best Buy, Amazon.com and more.
“Bolt was our inspiration for the Run-Free headphones. The ‘fastest man on earth’ needs headphones that are lightweight, yet durable and sweat resistant, with excellent sound quality. Runners sweat from either their body or their head. In Bolt’s case- he sweats from the head. So, we developed a headphone that would be sweat resistant and never short out,” says Lan Kennedy-Davis, CEO of SOUL Electronics USA. “The Run-Free definitely gives the athlete the freedom and confidence to stay active without worrying about ruining their headphones.”