CES 2014: 50 Cent’s SMS Audio™ Unveils
Star Wars™ Limited Edition Headphones
Limited edition STREET by 50 On-Ear Wired headphones will feature branding from popular
Star Wars themes and characters including Stormtrooper, Rebel Alliance, Boba Fett and Imperial
(LAS VEGAS – South Hall 1, Booth #21313 – January 7, 2014) – At CES 2014, SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, debuts a line of limited edition Star Wars STREET by 50 On-Ear Wired headphones. Branded with characters and themes from Lucasfilm’s Star Wars series, the four new models include Stormtrooper, Rebel Alliance, Boba Fett and Imperial. 50 Cent is revealing the new products for the first time, as well as showcasing the existing SMS Audio line of products, at booth #21313 in South Hall 1.
“I’ve been a fan of Star Wars since I was a kid, so working with Lucasfilm to create this line of headphones was a really cool experience,” said 50 Cent, CEO of SMS Audio. “Star Wars has a huge following of dedicated fans and I’m excited to welcome them into the SMS Audio family.”
Available for a limited time, the Star Wars-branded STREET by 50 On-Ear Wired headphones mirror the aesthetic quality, professional sound and functionality as the rest of the SMS Audio STREET by 50 On-Ear Wired headphone line. They are equipped with passive noise cancellation technology, enhanced bass and custom 40mm drivers that provide users with the same high-fidelity audio 50 Cent hears in the studio.
Lightweight, yet durable, the Star Wars on-ear headphones are extremely portable due to their foldable design and tangle-free, detachable cord. The OVALFIT™ leather memory foam ear cushions and adjustable headband provide users with superior comfort when listing to music anywhere, anytime. Each pair will include a unique 3D emblem on the ear caps depicting its respective character or theme, including:
Star Wars™ Limited Edition Stromtrooper™ Street by 50™ On-Ear Wired Headphone – Echoing the Stormtroopers’ high-gloss white apparel, each pair sports the iconic Stormtrooper helmet on its ear-piece emblem. The black, plush leather ear cushions and padded headband have white stitching and provide stylish comfort.
Star Wars™ Limited Edition Rebel Alliance Street by 50™ On-Ear Wired Headphone – Join Luke Skywalker in the fight to restore the ‘Old Republic’ with these orange and metal-gray headphones. Similar to Skywalker’s memorable orange flight suit and marked with the Rebel Alliance’s “Starbird” symbol, the Rebel Alliance-branded headsets feature a gray headband, orange ear caps and white leather ear cushions.
Star Wars™ Limited Edition Boba Fett™ Street by 50™ On-Ear Wired Headphone – Emulating Fett’s subdued color palette found in his armor, the Boba Fett headphones are a deep forest green complete with rust-red ear caps and ivory leather ear cushions. Each pair sports the bounty hunter’s chest symbol and Mandalorian insignia.
Star Wars™ Limited Edition Imperial Street by 50™ On-Ear Wired Headphone – Made in Imperial black to match its villain, Darth Vader™, the Imperial SMS Audio headphones have a high-shine finish with black leather cushions and red stitching. Also in black, the ear caps show off the emblem of the Galactic Empire in red.
The headphones will come with a Star Wars-branded removable cable with three-click microphone, soft touch cleaning cloth and certificate of authenticity, along with a limited edition Star Wars poster and stickers. The Star Wars STREET by 50 On-Ear Wired headphones will be available for purchase at SMSAudio.com in Q2 2014 for MSRP $199.95.
Through its partnership with Feeding America, the nation’s leading domestic hunger-relief charity, each U.S. sale of SMS Audio products, in-store or online at www.SMSAudio.com, will help SMS Audio’s commitment to provide 1,000,000 meals annually to food insecure families throughout the United States.
50 Cent is also signing autographs on Tuesday (January 7) and Wednesday (January 8) from 2:00 – 3:00 p.m. at the SMS Audio booth. For more information about any of the SMS Audio headphones, visit www.SMSAudio.com. To be among the first to see the new SMS Audio products, visit the SMS Audio booth #21313 in South Hall 1.
About SMS Audio, LLC: A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to deliver studio mastered sound wherever you go.
A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio line includes STREET by 50™ and SYNC by 50™. SMS Audio offers a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments.
In addition to creating products that deliver on their promise, SMS Audio and its founder, Curtis “50 Cent” Jackson, are committed to establish conscious capitalism and help those in need. Through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, SMS Audio is dedicated to helping provide 1 Million meals a year to Feeding America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at www.SMSaudio.com, will help provide meals to food insecure families throughout the United States. Together we can solve hunger.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.