The CNPS11X comes in a nice sturdy box. The front has a large logo front and center with a small image of the cooler in the lower corner.
On one side is the features list in 7 languages.
On the back is a nice image showing the air flow through the new triangle arrangement. There is also a graphic showing and explaining the Composite Heatpipe technology.
On the other side is the list of compatible sockets and the cooler specifications.
Upon opening the box, we see that in the very top are all the accessories and the instructions.
Under that is the cooler cradled in a plastic clamshell.