Those of you who didn’t think there was a revenue stream in social media may be surprised at research firm eMarketer has forecasted that Twitter’s ad revenue could bring in $1 billion in 2014. This estimate is due to Twitter’s anticipated – but not yet announced – initial public offering. This year, Twitter ‘s ad revenue is expected to rise to $583 million up from $288 million last year. Time will tell, but we will be keeping a close eye on this stock to see where it goes.
“Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to persuade advertisers to shift dollars to mobile devices,” eMarketer reported.