Shift to larger TVs favors LCD over plasma

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Plasma TV suppliers such as Panasonic maker Matsushita Electric, already outnumbered by the rival LCD camp, are expected to lose further ground as LCD TVs encroach on the 40-inch-class market, a plasma stronghold.

“This Christmas season probably is the last chance for (plasma TV makers) to promote 42-inch models. By this time next year probably there will be no price difference between plasma and LCD TVs,” Credit Suisse analyst Wanli Wang said. With little price difference, most people would choose LCD TVs because of their higher resolution, Wang said. He expects LCD TV prices to fall 30 percent or more in 2007, compared with a decline of 15 percent to 20 percent for plasma TVs, due to ample LCD panel supplies.

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