The front of the box shows the name of the cooler and a clear picture of the cooler and fan
The left side of the box shows the common Intel plastic retention clips that have been used on Intel coolers for years (inside the box there are clips to use for AMD sockets and Intel 2011 sockets)
The right side of the box it shows pictures of the piano black fan, a close up of the base of the heat sink showing the 4 heat pipe direct contact, and the special rubberized connectors that are used to connect the fan to the fins of the heat sink.
Opening the box we find the piano black fan on top with the user manual underneath. Under a piece of cardboard we find the cooler surrounded in 1cm foam with a plastic cover on the base of the unit.
A baggy with the AMD and Intel 2011 socket connectors, and a baggy with the Siliconized rubber fan mounts