The PH-TC14PE comes in a nice sturdy box. The front has small images of all the color options. The images are a little pale, the red cooler looks pink.
On one side is the list of features.
On the back is a small blurb of text in multiple languages talking about the cooler.
On the other side are the specifications.
Opening the box the top of the cooler can be seen through small cutouts in layer of foam.
Under the foam the cooler is wrapped up in a cardboard cradle, with the accessories box in the center of the cooler and the fans stored either side of the cooler. Everything is held snugly in place so chance of bending a tower is slim, box gets hit hard enough to damage the cooler lot of stuff is damaged by that point.
All the accessories are packed in separate bags and nicely labeled Common, Intel, and AMD.