We got word late yesterday by a friend at NVIDIA that Best Buy had slipped up and released NVIDIA branded graphics cards on Sunday night. This was a week before they were supposed to hit store shelves as NVIDIA hasn’t even released the PR stating that the company has joined forces with Best Buy and that Best Buy is now directly selling NVIDIA Branded video cards directly to consumers. We contacted NVIDIA’s PR department at they made a comment for us.
“NVIDIA and Best Buy are working together to offer PC customers the opportunity to experience firsthand the latest in PC technologies right inside Best Buy stores. As part of this broad initiative, NVIDIA is supplying to Best Buy specific GeForce models built and supported by NVIDIA. These products will only be available at Best Buy and will complement GeForce products from our partners. We will provide more details on this next week.” – NVIDIA PR
This is the first time that we have seen NVIDIA branded video cards being sold direct and we went to a few Best Buy stores in St. Louis today and sure enough, we spotted the cards sitting on store shelves. We couldn’t leave the store empty handed, so we bought the card for $299.99 and headed back to see what it was all about.
Pictured above is the retail box for the card that we picked up at a Best Buy location here in St. Louis, Missouri. The front of the box is pretty plain, but has the NVIDIA logo across it.
As you can see, this graphics card is designed and built by NVIDIA and the front of the box clearly shows that it has 1GB of GDDR5 memory and supports DirectX11 NVIDIA 3D Vision and PhysX (What? no mention of NVIDIA CUDA technologies? Actually a shocker there!). The back of the box says “Built by the inventor of the GPU to meet the highest quality standards with uncompromised performance.”
The NVIDIA GeForce GTX 460 isn’t on the Best Buy website yet, but our box showed a part number of 900-11041-251-000 and a UPC code of 899942002667 in case you are trying to track one of these cards down. NVIDIA said that there should be two GeForce cards at Best Buy, but we were only able to locate the GeForce GTX460 1GB variant at the few stores in St. Louis that we stopped by.
The back of the box is, yet again, simplistic and has some more key points and a picture of the card. One of the four bullet points states that the card has NVIDIA Platinum Support direct from the source. It also goes on to state that the card has a 3 year warranty, an online knowledgebase, phone and chat support and that NVIDIA is always there to back up your gaming.
Let’s take a peek inside of the box!