Nintendo’s Revolution is Now Wii (Pronounced we)

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The Revolution is over. Make way for the Wii. And pronounce it “we.” That’s the official name Nintendo announced Thursday (April 27) for its next home console, formerly code-named Revolution. The company released a promotional video and statement to explain the somewhat unexpected name. I’m not sure what they were thinking, but I don’t like it. Just imagine — “Hey Jimmie, your friend Johnson is on the phone and he wants you to come play with his Wii tonight.” Oh boy…

“Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii,” reads the announcement on the company’s website. Nintendo also says the name was chosen to symbolise the way people play on the machine and the distinctive look of its controllers.

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