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Could Acer Really Pass Up Dell?

This year, Acer appears poised to overtake Dell as the world’s second-largest seller of personal computers, which would put a real dent into one of America’s favorite dorm-to-empire business stories. And if this comes to pass, Acer would trail only Hewlett-Packard; no computer company based outside the United States has ever climbed so high.

Acer’s ascent has accelerated during the global economic slowdown. The company made an aggressive move into the market for netbooks — the small, low-cost laptops that have been a rare bright spot during the worst slump the PC industry has ever faced. Dell, which depends far more on PC sales to businesses, has struggled as companies have avoided buying new computers. Last year, Acer’s market share grew by 3 percentage points, to 10.9 percent, while Dell gained just 0.1 percentage point, to 15 percent, according to the research company IDC. Acer has continued to narrow that gap this year, claiming 11.6 percent of the market to Dell’s 13.6 percent through the first quarter.

New York Times Technology News

Posted by | Mon, Jun 29, 2009 - 12:55 PM