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Apple cuts iTunes pricing, eases copy protection

The days of DRM seem to be quickly dwindling as more and more legitimate DRM-free music is available for sale; now more available on iTunes as well. In addition, they have lowered some of the prices, undoubtedly to help to stay ahead of place like Amazon.com who has been offering DRM-free music for $0.99 for quite some time now.

Apple is cutting the price of some songs in its market-leading iTunes online music store to 69 cents and plans to begin selling all tracks without copy protection. At the Macworld Expo trade show Tuesday, Apple's top marketing executive, Phil Schiller, said iTunes songs would come in three pricing tiers: 69 cents, 99 cents and $1.29, depending on the recording company they come from. He also said Apple worked with all the major record labels to get songs free of "digital rights management" technology that limits people's ability to copy songs or move them to different devices. In addition, iPhone users will now be able to directly download music from the iTunes Store to the phone's iPod, using the phone's data network. Until now, iPhone users could only get to the iTunes Store using Wi-Fi access, which is available on the iPhone.

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Posted by | Tue, Jan 06, 2009 - 01:18 PM