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abit is NOT quitting from motherboard market

We just got an e-mail from abit Taiwan and it seems they are not getting out of the motherboard industry, but are expanding consumer electronic lines. This statement comes after a news post yesterday by Digitimes claiming that abit is calling it quits.

Thore Welling, Universal ABIT Global Marketing Director points out: “ abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”

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Posted by | Thu, May 29, 2008 - 06:49 AM