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Dell Tells Gamers That Alienware and XPS Systems Will Remain Industry Leaders

Dell issued a statement on Tuesday night, saying the XPS brand will live on but that more resources will go into Alienware. It seems the Wall Street Journal didn't lay down the facts correctly in a recent article and Dell has a blog post setting the record straight. With new gaming systems like the Dell XPS M1730 gaming notebook and the Dell XPS 730 H2C would you expect Dell to pull back?

XPS remains an important Dell brand with its heritage of premium performance. While closely associated with gaming, in the last year XPS has expanded well beyond a gaming brand – look at the XPS One, our first entry into the all-in-one market, the XPS M1330, an industry leading ultraportable or the XPS 420 desktop, designed for multi-media activities. How the WSJ missed all this is a little beyond us. And XPS gaming systems will remain an important part of our gaming product portfolio. We don’t plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming.

Dell

Posted by | Wed, May 14, 2008 - 09:16 AM