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HP refocuses as Deskjet turns 20
Two decades ago, Hewlett-Packard launched a printer that would create global demand for what would become one of its most profitable products: ink. HP marks the 20th anniversary of the Deskjet today and is seeking new markets for its printers and ink, including retail chains and corner drug stores where Americans are increasingly turning to have their digital photos put on paper.
Now, inkjets sell for less than $100 and provide all-in-one services, including high-quality photos. HP has sold more 200 million Deskjet printers, each with a big hunger for ink. But with home-based photo printing on the decline, HP is now marketing its inkjet technology to retailers like Target and Costco, urging them to scrap their old "wet lab" chemical-based photo printing and go with "dry lab" inkjet machines that shoot out 1,500 prints an hour.
Posted by | Thu, Feb 28, 2008 - 10:10 AM
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