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Sprint raises stakes in the $99.99 unlimited battle

Sprint Nextel upped the ante in the $99.99 all-you-can-eat rate plan battle Thursday by introducing a service that includes unlimited voice as well as unlimited data and slew of premium services. The company announced the new plan called "Simply Everything," which will give customers unlimited voice as well as unlimited data, text, e-mail, Web-surfing, Sprint TV, Sprint Music, GPS Navigation, and push-to-talk service for $99.99 a month.

The new pricing plan is available to existing and new customers on both Sprint's CDMA network as well as its Nextel iDEN network starting on Friday. Current customers will not have to renew or extend their contract to switch to the service. Sprint is also offering discounts for families subscribing to the high-end rate plan. Families will get a discount of $5 per month on every "Simply Everything" service that is added to the same bill for up to five additional lines. This means that two lines would cost $194.98 or $99.99 plus $94.99. A third line would cost an additional $89.99.

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Posted by | Thu, Feb 28, 2008 - 10:08 AM