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Nintendo Says Wii Production Won't Meet U.S. Holiday Demand

Nintendo Co., unable to meet holiday demand for its Wii video-game console, will offer rain checks through retailer GameStop Corp. to shoppers who can't find one before Christmas. Plants in Asia are running at capacity to make 1.8 million players a month, a rate the Kyoto, Japan-based company plans to maintain after the Christmas shopping season, Nintendo of America President Reggie Fils-Aime said this past week on a conference call.

Nintendo has increased capacity twice from an initial 1 million a month in November 2006. Nintendo will ship 17.5 million consoles worldwide in the year ending in March, Fils- Aime said. ``We're doing everything we can,'' Fils-Aime said. ``We understand and sympathize with the frustration of consumers. We get calls, I get personal calls, from consumers asking why we don't just manufacture more. If it were that easy, we would.''

Bloomberg

Posted by | Sun, Dec 16, 2007 - 09:44 AM