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Dell allies with GOME to sell PCs in China
Dell, the world's No.2 personal computer maker, said it would sell its latest lineup of PCs through China's largest electronics retailer, GOME Group, aiming to improve on its single-digit mainland market share.
The alliance with GOME Electrical Appliances Holding follows similar moves in the United States by Dell to expand beyond its direct-sales model to increase sales and market share after losing the top-selling PC slot to Hewlett-Packard last year. "This adds another dimension to the Dell direct model," Michael Tatelman, vice president of marketing and sales for Dell's global business, told reporters.
Posted by | Mon, Sep 24, 2007 - 10:48 AM
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