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NVIDIA Denies Own-Brand Motherboard
Digitimes has a claim by an NVidia spokesman that denies that NVidia is planning to start manufacturing their own-brand motherboards under their "Designed by NVidia" marketing tagline. NVidia is just handling everything but manufacturing for their partners in order to push their chipsets to market faster.
Under the "Designed by Nvidia" scheme, Nvidia provides partners with hardware designs based on Nvidia chipsets and components which motherboard makers can use to bring products to market. Software, development and distribution, including BIOS and drivers, is also handled by Nvidia. The aim of the scheme is to enable Nvidia and its partners to reduce time to market and increase volumes, explained the Nvidia spokesperson. Additionally, it is believed that the program will help optimize performance of Nvidia-based hardware.
Posted by | Wed, Apr 25, 2007 - 03:37 PM
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