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Intel And BMW Enter Comprehensive Partnership

Intel Corporation and the BMW Group today announced a comprehensive partnership that includes technology, co-marketing and Intel?s sponsorship of the BMW Sauber F1 Team. The big hidden news in the press release is that Intel and BMW are developing an industry specification for wireless technologies in BMW's.

Under the multi-year agreement and long-term technology partnership, Intel will support BMW in standardizing the IT infrastructure in the worldwide BMW Group data centers and in providing more than 3,000 dealers worldwide with innovative IT solutions. To support the expanding mobility of its staff, the BMW Group will also convert its corporate notebooks to Intel® Centrino® mobile technology-based systems and significantly increase the use of Intel-based PDAs within the company. The two companies have also agreed to develop an industry specification that would allow for seamless integration of third-party devices (including phones and portable music players) into BMW vehicles.

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Posted by | Thu, Dec 15, 2005 - 10:55 AM