Survey Finds Forty Percent of Back-to-School Shoppers Buying Tech Items
PriceGrabber just released additional results from their 2012 Back-to-School Shopping Forecast survey, showing more signs of economic recovery. The survey revealed that 63 percent of consumers plan to spend up to $500 this back-to-school shopping season (compared to 48 percent in 2011). Twenty percent of respondents plan to spend between $500 and $1,000 and 17 percent of shoppers said they don’t have a back-to-school shopping budget this year. Conducted from to May 22 to June 5, 2012, the survey includes responses from 4,450 U.S. online shopping consumers, with 1,509 of the respondents planning to shop this back-to-school season. We thought it was interesting that forty percent of shoppers plan to purchase a tech item this back-to-school season, which is a good sign. The bad sign for sites like Legit Reviews is that just 10% are planning on buying a desktop. Good thing we cover more than just desktop components!
This year, consumers are branching out, setting their sights on laptops and tablets for tech-savvy students heading back to school. According to PriceGrabber survey results, 40 percent of respondents plan to purchase a tech-type item as part of their back-to-school shopping. When those respondents were asked to select all of the types of tech-related products they plan to purchase, 50 percent indicated a new laptop splurge and 49 percent selected a tablet computer. Twenty-eight percent of shoppers indicated they plan to purchase a Smartphone and 10 percent selected a desktop computer.
Posted by | Wed, Jul 11, 2012 - 09:37 AM