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iPod nano prices cut to stimulate sales in Taiwan

The sales volume of MP3 players in the Taiwan market have nosedived following booming sales from September to early this month, according to Taiwanese retail channels, adding that even the immensely popular iPod nano is overstocked. After these price cuts they are now below where they are priced here in the states!

To stimulate sales, retail outlets have cut the price of the 2GB iPod nano from the recommended retail price of NT$6,900 (US$205) to NT$6,100 (US$181) and that of the 4GB model from NT$8,600 (US$255) to NT$8,000 (US$238), the channels pointed out. Apple Computer Taiwan, however, declined to release sales figures about the iPod nano and referred interested parties to the results of market surveys conducted by IDC and GfK Marketing Services.

DigiTimes Daily IT News

Posted by | Fri, Oct 28, 2005 - 07:07 AM


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