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Budweiser and Bud Light ended Beer Pong

Anheuser-Busch has spent $500 million trying to teach people that responsible consumption of alcohol can still mean a fun night out. It turns out that Beer Pong should really be called Bud Pong and that you shouldn't be getting drunk while playing bar pong. All I can say is thank you Anheuser-Busch for making my greek life in college fun and exciting with Beer Pong. My pledge season hazing included many a game of "Bud Pong"!

The St. Louis-based brewer says it devised Bud Pong "to create an interactive experience for contemporary adults at bars and clubs, where adults must be 21 and older to participate." That sounds like a winning formula, as countless adults use bars as an excuse to interact under the influence of water. But even the best-laid plans of well-hydrated companies can end in big hangovers. Anheuser, which previously has pledged to keep beer fun and social, awoke to that unpleasant reality Tuesday. "It has come to our attention that despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended," chief flack Francine I. Katz said in a press release.

The Street

Posted by | Sat, Oct 22, 2005 - 10:04 AM